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An Introduction to Franchising
A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model.
Paperback, 288 pages

Published January 22nd 2013 by Palgrave Macmillan (first published August 7th 2012)

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