Genesis 38:2

(2) Canaanite.—This is rendered in the Targum merchant, and so the Authorised Version translates Canaanite in Proverbs 31:24. In favour of this view is the fact, that the marriage of Simeon with a Canaanitish woman is regarded as an act so exceptional, as to be worth recording (Genesis 46:10). But we may well doubt whether, at so early an age, the terms Canaanite and merchant had become synonymous. “Shuah” was the name of the woman’s father, as appears plainly in the Hebrew. (See also Genesis 38:12.)