Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.
Henry's well-known Exposition of the Old and New Testaments (1708-1710) is a commentary of a practical and devotional rather than of a critical kind, covering the whole of the Old Testament, and the Gospels and Acts in the New Testament. After the author's death, the work was finished by a number of ministers, and edited by George Burder and John Hughes in 1811. Not a work of textual criticism, its attempt at good sense, discrimination, its high moral tone and simple piety with practical application, combined with the well-sustained flow of its English style, made it one of the most popular works of its type. Matthew Henry's six volume Complete Commentary, originally published in 1706, provides an exhaustive verse by verse study of the Bible. His commentaries are still in use to this day.
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