In the Hebrew language, Ashtaroth was the plural form of Ashtoreth. The Ashtaroth were among the Canaanite and Phoenician goddesses that proved to be such a temptation to the Israelites. Although a Baal was a male god and an Ashtoreth a female god, the two are often linked to represent the religion commonly known as Baalism (Judges 2:13; 1 Samuel 12:10; 1 Kings 11:6). For details see BAAL.
The "bridge" element in the title reflects the aim of all Bridgeway books, which is to bridge two gaps at once - the gap between the word of the Bible and the world of today, and the gap between the technical reference works and the ordinary reader.Wikipedia
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